'The firm justified the increase by saying it is "making some great improvements to your service" including protection from nuisance calls with BT Call Protect and answering more calls here at home in the UK and Ireland, along with a range of broadband upgrades.'
Improvements to your service are necessary evil for any company and make you more competitive in a given market, oh wait.
"We know that no one likes price changes, but this allows us to upgrade our services and give you more. Every customer will see improvements to their products and services alongside these changes.
While we still make record profits and give you terrible service.