"We know that no one likes price changes, but this allows us to upgrade our services and give you more. Every customer will see improvements to their products and services alongside these changes."
I wonder what percentage of their customers actually asked for these forced "upgrades" and "improvements"?
Surely it would be better to offer these as opt-in upgrades and improvements, rather than charge everybody for them regardless of whether they wanted them or not?
TalkTalk did the same a while back for me. Put the price up, and when I asked why they said it was for service improvements and upgrades. I said I'm quite happy with my current level of service, I haven't asked for anything better, but they wouldn't allow me to stick with my current service for the current price.