Re: shuffling the deck chairs on the Titanic
The Spectrum branding was just plain stupid. The names don't 100% reflect what the products were. Whereas XIV, SVC, TSM, etc were names customers were familiar with. I have to look every time to work out what the Spectrum XXX products are.
When you feel a need to rebrand a set of disparate products to make them look like a strategy, then you've lost the plot.
Biting the hand that feeds IT
