Reply to post: They forgot the reason for the Nexus' success.

Google's phone woes: The Pixel and the damage done


They forgot the reason for the Nexus' success.

You were not paying a brand tax.

The Nexus line was the purest Android experience you could get. No naff overlay, regular updates and a phone at a reasonable price. Profit margins were tight and as a result it suffered in other areas (little marketing, less support etc) but the concept was a good one.

Very little third party support as well (Otterbox refused to build a case for it, for example).

They need to return to what they were good at.

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