Reply to post: The new Roku "direction"

Why are we disappointed with the best streaming media box on the market?


The new Roku "direction"

Of course Roku raised a ton of money in an IPO (going public means you set a strategy, and have other people control it besides the ones that actually have knowledge).

Their new "direction" is all about "ads", how to get money through ads.

While they are experimenting with being a 3rd party enabled set top, that is, being the supplier of 3rd party TV possibly OTA and streaming (the latter being like the Roku TV experience).

But nothing "ideal" or revolutionary. Reminds me of how Honda dropped their Civic Hybrid so they could focus on gasoline based cars. Really? That's a strategy for the future?

I like Roku. But wonder Mr. Wood is looking to cash out and start his next big thing elsewhere. This wouldn't be the first time.

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