Re: Kool-Aid duly drunk
it's part of the "content consumption" model for devices and applications.
and the "advantage" of having all of that stuff on a cloud server? The built-in monitoring and tracking, of course! Just have that web-based-app "phone home" every time you use it. no problem! And with the crappy performance expectations from an online "app", nobody will notice if there's a bit of tracking in there, too.
And don't forget the ad-servers. hey, just an OCCASIONAL popup or embedded banner... for now...
and the frogs continue to "not notice" that the water temperature has gone up another 15 deg C.