And another thing
Put the sodding salary in the ad. You've clearly budgeted for it, you clearly know how much you’re willing to offer, stop trying to play poker with me. Funnily enough, I'm not going to spend half an hour filling in your eight page form, then take a day off work to go to the interview and then find out you're willing to pay £15k less than I'm on at the moment, you dodo. That’s a stupid waste of your time and mine.
And the ones where it says "salary neg." - that means "salary negligible".