"Honest ads..." Sounds like an oxymoron to me.
Ah yes, the lunacy of advertising. Lets make a product more expensive by buying advertising for it, passing the cost onto the buyer regardless of whether they actually saw the ad or not.
Advertising is a form of commercial blackmail. Google have become very good at it. They keep inventing new services specifically to ramp that up... It's doubtful that advertising online has any positive impact on market share; it's simply another way of trying to not lose market share.