Proof that you need the clout of a large trade body (in this case the EU) if you want to take on the US in trade negotiations. Canada and the UK together were too small and weak to fight Boeing.
The funny bit is that US protectionism has thus backfired dramatically in that it resulted in a far stronger and organised competitor for Boeing with a wider market footprint. Well done.
A just reward IMHO, and I wish the new company well.