Re: "The sound was better"
Same as Beats headphones - cheap tatt rebadged with a brand name sells.
I always thought the name was a reference to the mugging the purchaser just got.
Then again, maybe it's a reference to their quality, as in "everything else beats them"
I tried some briefly with a track I know well. Worst shit I've ever fed into my ears (the sound from the headphones, not the track).
--> The worst of these gives better audio quality than the best of the "beats" rubbish.