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I love disruptive computer jargon. It's so very William Burroughs

Jeffrey Nonken Silver badge

The correct pronunciation of ".GIF" is just as controversial as the pronunciation of "Linux". I don't think your friend gets to claim unequivocally how it's pronounced.

For the former, I personally consider that an acronym derives from the words it's abbreviating. All else being equal, then, I pronounce it with a hard "g". Also, it's the only way the joke "beware geeks bearing .GIFs" works.

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