Re: The PC industry sure needed Surface to remind them how innovation looked like
The high pricing of the Surface and its accessories build in a few different factors including the weak pound, the high return rates, the development and marketing costs, and also the low volume which they sell. There is also the point that they do not want them to be the go to choice for people also considering HP, Asus, Lenovo or (shudder) Acer laptops. They are marketed to compete directly with the MacBook /Air/Pro line and make MS seem relevant. I can't imagine they have made much profit off of my Surface purchases due to the number of returns.