Re: Numbers
You're right. But the interesting thing will be if Apple have misjudged their own market by a bigger measure. That's the elephant in the room. Analysts rarely go out on a limb (for a range of reasons) so they stick with the herd. And no bank or analyst wants to be blackballed by Cupertino in future, so they all keep close to the myth. The only really substantive thing Apple have done is take the display out to the edge of the phone (cos wireless charging and 5.5" display can be had on an 8+), and its barely much of an advance on the Galaxy S8, which is £300 quid or more cheaper.
Maybe this will be the iPhone that's just too expensive, and flops. But if it isn't, the Apple strategy of making each new phone more expensive than before will eventually reach that point, for reasons of simple maths. If a £1,000-£1,300 phone sells, what will the iPhone 11 have to be priced at? If that reaches £1,200-1,500, will that actually sell? Then what of the iPhone 12? At some point the market will say "Far out! This is the price of a second hand car, and I can get 90% of the experience with a £200 Android". Then "pop", the Cupertino bubble bursts.
Biting the hand that feeds IT
