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How much for that Belkin cable? Margin of 1,992%?

The Indomitable Gall

I went into a computer shop to get a USB cable as I had bought a wireless printer, which naturally didn't come with a USB cable (wireless, innit?) but needed one once for the initial setup. I was fully expecting to pay about a quarter again the price of the printer, as I didn't have time to wait for a £1 one from an Amazon trader or fleabay.

So imagine my surprise when instead of pulling out some nicely labelled oversized bag, the guy in the shop pulled a slightly battered cardboard box out from under the counter, shuffled around, pulled out a cable in cheap cellophane and asked "Will that do?"

I can't remember what he charged me for it, but he instantly became my first recommendation for computer repairs.

A) because he was honest enough that I wouldn't expect him to fleece customers

B) because he clearly had a successful enough business that he didn't feel the need to fleece customers on the day-to-day stuff.

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