Re: Isn't it obvious
No offence, but you sound like a fan boy, and I am a fellow surface owner. Most people that experienced problems on a device as expensive as a Surface (I will not say overpriced because Microsoft is losing money on them) would send them straight back to the store, and this is what the return stats tell you. The return rates, combined with the cost of manufacturing at low volume, loss making business and general reputational damage of products with problems means that the cool factor is the only benefit to Microsoft.
The palpable novelty of seeing Microsoft unveil hardware, like it's a dog walking on its hind legs is tempered by the fact that they are not all-in on this business in the same way that Apple is and can leave it in a heartbeart if Satnad decides that they've made the point with Surface, i.e. they've moved the market on for Windows hardware enough when they don't need to prop it up with expensive reference designs.
NO company as traditional as MS will keep a loss making business indefinitely if it's future value does not justify it, the shareholders simply will not allow it. MS isn't going for world domination with the Surface, that's not its strategy, and to the consumer, that is a weird strategy. Watch out xbox, you are on notice.