Re: Surface, the Apple iPad/MacBook wannabe
Another way to see it is that Surface's goal was to give the OEMs a solid kick in the behinds, and wake them up from all the terrible, terrible hardware they were making.
Just look at screen and storage.
As apple was coming out with retina displays and ssd storage in their laptops, it was still considered a premium, high-end, "costs 100s of dollars more" feature to get an 1920x1080 display from Dell, HP and the like: they were very comfortable still peddling those 1366x768 pieces of junk in overweight laptops with storage that felt slower than my old 20 Mb RLL drives from the 1980s.
The current surface line-up clearly has those heat / etc. issues but calling them iPad wannabees is ridiculous.