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2019: The year that Microsoft quits Surface hardware


Microsoft doesn’t need to make a profit on Surface for it to be a success. Microsoft’s future (profits) is in the Cloud, but Azure is difficult to market that promote the Microsoft brand (to Joe consumer).

To maintain mindshare Microsoft needs something more flashy for their commercials than Azure. That’s the Xbox, VR, and the Surface products. Microsoft probably doesn’t care all that much if you buy a Surface after seeing the commercial. What’s important is people will research it, and think about buying products with Microsoft OS inside (after doing comparisons). It’s about maintaining the ecosystem that’s important.

The way Microsoft prices Surface is obviously it’s overpriced to not harm their OEM partners. I bet the OEMs benefit more from the Surface “competition” than Microsoft does...

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