There are two types of morals. Those imposed by a social authority and those you choose for yourself.
The former can have several sources which apply in different circumstances. They may overlap and conflict with each other eg government; religion; social societies' mores.
Being seen to go against those powers will lead to external punishment of one sort or another. For conformity you may embrace those morals without apparent question - or even be a fervent supporter. Your only choice is which apparent power you fear most.
Potentially going against your own personal thought-through morals leads to an ethical dilemma that goes to the core of your being. You have to re-evaluate your stance and decide if there is a previously unsuspected nuance that must be accommodated.