Reply to post: What has UGC got to do with streaming?

More are paying to stream music, but YouTube still holds the value gap

Graham Cobb

What has UGC got to do with streaming?

46 per cent of on-demand music streaming is from Google's video website

OK. But how much of that is from UGC vs. uploaded deliberately by the musician/copyright holder/agent?

This is a genuine question. I imagine that it is a tiny proportion. Is it actually a significant proportion? How much? Pointers to published data, please.

I realise I am not in the target demographic (I don't stream or pirate music -- I buy it), but the (very small amount of) music I stream from YouTube is to check out something a friend has recommended to see if I am interested in buying more of it. And I don't think it has ever been UGC -- it has always been a clearly authorised upload, exactly for that purpose. Why would YT pay anyone for that advertising?

Of course, I know that people post video captured from concerts but, again, surely that is a tiny part of the "on-demand music streaming".

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