Re: Insanity?
Yep true, you need a USP.
If you have a robot that lifts people out of bed and takes them up and downstairs or some other exactly matching Japanese need, have at it and your probably already targeting that market.
The narrative of easy external markets like Japan is just not real for the majority of UK business and services.
Not sure how long Scottish whiskey will have a USP, Japanese whiskey is now regularly chosen as the best in the world.
Biting the hand that feeds IT
