Re: Will the X have an appeal beyond oligarchs, expense account braggarts, and the fanbois?
"but I don't have much doubt their business model works "
Their main genius is managing to make phone purchases into a regular revenue stream rather than lump sum purchases. Well, making the providers do it, so they get to keep their hands clean.
Never really got the Apple rage myself. Supported plenty of professional users of Apple kit, and they are much like pro users of PC kit. If it's a work tool, then there's a budget for it, and mid-high end laptops/desktops/phones are all within 20-30% price of each other.
While "looks good on desk" is not a factor for many people, for some having the receptionist having a swish looking machine is vitally important. Even if it's all remote connections to the actual work boxen, the power of branding is strong.
Apart from resellers, never anyone who paid upfront for their iPhone. Always on a contract.