Reply to post: Re: £1,149

Sacre bleu! Apple's high price, marginal gain iPhone strategy leaves it stuck in the mud

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Re: £1,149

The difference is, the competition for the iPhone X is the iPhone 6+ in my bag, or the 6s+ that I can buy for a lot less than £1,149.

Can you give me a compelling reason why I should buy the iPhone X rather than go for one of these options?

Isn't that the point though? When the iPhone was released there was /the/ iPhone, but now, as the article briefly mentions, there's a whole range if you're after an Apple product, and whilst not cheap, they're not the eye gouging price of the X. Apple know this, ISTR that their biggest seller is the SE, the iPhone X is aimed fairly at the gold Apple watch brigade.

After watching the latter half of the keynote I thought Apple were really starting to lose their way, There were bits where the forced cheering was embarrassing. (wireless charging mat being a prime example). However the more I think about it the more I think Apple may actually be pretty good at this marketing stuff, all the media attention is focused on the X (even the 8 gets little mention seemingly) and that's how it's been for the last few generations, focus on the top end, whereas Apple have very quietly broadened their market without the perception that the brand is being cheapened. Even if in the last few years most of the coverage has been 'meh' at best it doesn't seem to matter. I remember reading many places how the watch was too expensive and going to be a flop; yet Apple are now the number #2 wearable maker. Crazy!

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