Re: £1,149
Thats what Steve Balmer said in 2007 and we know who had the last laugh...
The difference in 2007 was that it was new and there were a number of big steps forward in hardware design (gorilla glass), ui closely mated to the new capacitive screen and usability.
In 2017 - not so much. Every "new" feature it has is already shipping in multiple android phones, some of them not even high end.