Reply to post:

Hi Amazon, Google, Apple we might tax you on revenue rather than profit – love, Europe

ridley

"People will pay what they are willing to pay, it doesn't matter how it's sliced. So the presence of VAT does act to reduce what Chris (and competitors) can get away with charging for their consultancy skills."

Except that those he is providing consulting services to are almost certainly VAT registered and so can claim the VAT back from his invoice. So the fact that he is charging VAT has no bearing on his customer's ability to pay.

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