Reply to post: Re: Triple play/quad play bullshit aroma recognised at last?

TalkTalk plans to bail on mobile in major shake-up for beleaguered biz

paulf Silver badge
Holmes

Re: Triple play/quad play bullshit aroma recognised at last?

This is the point. Quad play is pushed by the marketers, not by significant demand from the public, and they love it for this very reason - it gets people locked in with a trivial initial discount then makes it significantly harder to switch to other services when (if?) they start cranking up the price until the pips squeak. The ability to move each service separately to find the best deal is valuable but doesn't have that headline "Saving for taking multiple services" that quad play has.

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