Reply to post: Re: Personally

It's official: Users navigate flat UI designs 22 per cent slower

Richard 12 Silver badge

Re: Personally

Remember that the billions lost aren't a "total" as such.

Eg I go to site X to buy a £10 widget, give up, try site Y, give up and finally buy it from site Z which has a UI I understood/could find said widget.

Site X lost a £10 sale and Site Y lost a £10 sale, so a £20 "loss" but I still spent my tenner and got my widget.

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