Went to a Ford dealership to buy a new car.
Asked the for base model, no extras, no I don't want that, no, just the base model, honestly, just the base model, is that the base model, no, just the base model, etc.
Got shown to a car, after much upselling.
Touchscreen in-car entertainment, climate, bluetooth phone connection with Internet / emergency message alert if the airbag goes off, text message reader, voice recognition, satnav, etc. etc. etc. electronic parking brake, electronic dashboard, electronic tyre pressure sensor, electronic side-mirrors (auto-fold, etc.), electronic cruise control, etc. etc. etc. TWENTY ONE BUTTONS on the steering wheel to navigate two different screens (entertainment/dashboard HUD).
"No, I said the base model."
"Sir," said the salesman dryly, "this IS the base model".
I'm afraid that other manufacturer's were no different. £50 on a tablet/satnav built into the console is lost in the noise and apparently what people want. Didn't come with a fecking spare tyre, though.