Reply to post: I've worked out why El Reg has no subscription option

FYI: Web ad fraud looks really bad. Like, really, really bad. Bigly bad

Missing Semicolon Silver badge
Boffin

I've worked out why El Reg has no subscription option

It's like this.

1) One commentard is worth, say, £10/year in ad revenue.

2) Many commentards start paying £10/year in subs

3) The remaining commentards are therefore not inclined to spend £10, and are thus less valuable to the advertiser - if you care about IT enough to spend £10 reading it, you are a good target for IT ads.

4) The remaining 'tards are now worth only £5/year.

5) El Reg's revenue goes down.

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