Meanwhile, over on the Magic Picture Box. Where, one must assume. they have many more years of research.
Every time I want an insurance comparison I obvs visit GoCompare and/or Money Supermarket (1)
Those ads certainly got my attention, and sent me a very strong message. The message was a financial services company advertising that way must be more of a shyster than than the average.
And I really would go to Barclays for help using a computer.
And Lloyds bank for cancer support.
(1) In reality, I go to Compare The Market. Because Sergei has turned out to be an excellent Head of IT. So good, he adorns the entrance to IT Support.