Re: Advertising is often overhyped...
Agree with this wholeheartedly.
This was in fact our pub topic of conversation just a couple of weeks back. They are all stealing a living. We kept using McDonalds and Coca Cola. What do you honestly think would happen to the sales of someone like coca cola or Maccies if they just stopped advertising? They must spend mega-millions or billions a year.
to randomly pick a number, that is probably way too low, lets say they spend 100m a year on advertising, do you think they would sell 100m less product if they didn't advertise? Or that sales would stop growing? It would be a brave exec who suggests it, but I think it would work.
This doesn't work if you're trying to launch something new of course, but lets just imagine a world without coca cola ads, or mcdonalds ads. Do you think their sales would suffer?