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FYI: Web ad fraud looks really bad. Like, really, really bad. Bigly bad

cbars

Well.... El Reg's claim of "millions of people who view the ads on our site" is pretty fantastic given that a greater proportion of people viewing this site will be using ad-blockers than in the general web-populace.

It's a bit to do with ad-blockers, because if all the normies are blocking them, then you tend towards 100% bots ;)

I'd say most people only block the annoying ones, of course. For now. I'm quite happy for El Reg et al to serve a couple of non-intrusive ads per article

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