Reply to post: Apple may have a branded DuckDuckGo in the works

Google paying Apple BEEELLIONS to stay search top dog on iDevices, say analysts

Fazal Majid

Apple may have a branded DuckDuckGo in the works

Over the last 2 years or so I've seen online surveys that suggest Apple is working with DuckDuckGo on a co-branded search service. I doubt Apple would voluntarily forgo Google's billions for default placement, but it would be a credible threat if Google is foolhardy enough to believe its brand trumps the power of defaults.

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