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What really sucks for consumers is when you run searches in google, say for hotels and restaurants in an area, and you get back lists so devoid of what is actually in the area. We were just in Shelby, NC for the American Legion World Series, ran a search for restaurants and got "some" hits. However, driving down the street to the responses we saw soooo many more. In another search, we were going to Lancaster, PA and searched for hotels. We got back a very small response list when compared to the actual number of hotels were drove past once we reached the area. I don't know if they only give you the names of businesses willing to advertise with Google or what, but their responses are severely lacking.