We need a micropayment system
The original hypertext 'xanadu' system proposed by Ted Nelson included several features that would have made a lot of sense - transclusion and micropayments being two of the most useful.
I am not going to subscribe to 50 different publishers and pay each of them an annual or monthly subscription rate. This would cost $1000s per year. But I'm willing to pay the same amount they presently get through advertising via an anonymized service that worked with all or most publishers.
There are two long-standing models of this - YouTube used to be more or less, and maybe is going that way with their premium service - but are they still tracking? And ASCAP and BMI music services have worked with radio stations and others to automatically pay musicians and composers standard rates for songs played. This is not a complicated issue.
If I could subscribe to an general inclusive subscription service, for perhaps $10/month up to maybe $50/month, bumping up a dollar at a time depending on how much reading I want to do, that simply paid publishers for articles that I read (_not_ just clicked on by accident), and eliminated all the tracking by all the publishers that joined the service and just gave ad-free content, I would totally subscribe to that.
I'd like to know what the average revenue publishers receive on one page view, based on clickthroughs and whatever else. It can't be that much.