It never used to be about money
I remember the early days of the www when it was a communal resource for information sharing. After a while people came along and said "you know what, we can use this thing to make money". Now they are complaining that my ad blocker is getting in the way of their business. Am I supposed to be bothered?
I suppose the difference between then and now is that hosting used to be "free" i.e. you leached off your university or employer. So I have some sympathy and recognise I need somehow to contribute to legit hosting costs, but even so I still don't want ads.