Re: Hey Instart
I can see this war having some beneficial effects. Maybe even this attempt to get round ad blockers.
I want publishers to make money. I'm happy for them to run ads. Sadly for them I just don't see them anymore. I just filter out those bits of the screen. But if they're getting paid anyway, I guess we're all happy.
But the publishers need to take responsibility for their content. Try surfing most sites on a tablet now, and it's miserable. The page load times are long, because of the all the Java
crapscript and ads popping up from slow third party servers. Which mean the page starts bouncing around like a 4 year old on Sunny Delight. Which on a PC is annoying, but on something with a touchscreen is incredibly fucking frustrating. As you wait for the action to stop, put down your finger to scroll and an advert magically appears right underneath your finger!
On a tablet that's really annoying but on a phone with slower load times, when you're on the road and in a hurry, it's really, really, really, REALLY fucking annoying! Stop it!!!!
I've complained to El Reg about misbehaving adverts, and their response has been, "sorry it's down to our ad network". That's not really good enough. My relationship is with you. It's you that are pissing me off. It's you that I'm going to blame if malware gets onto my PC because your ad network served something horrible. So in an ideal world I'd just connect to the publishers' server - and then they'd deal with all the ad crap. The result would be a more secure internet for users and publishers having to take responsibility for what turns up on our screens.
Obviously the Ad industry would have to change how it runs its networks. And have to plug their networks through the publishers' systems - which would have the side effect of making everything more transparent - as they'd have to run their tracking code in cooperation with companies like El Reg.
the advertisers might learn to piss their users off less too. And publishers could no longer just shrug their shoulders and say, "not us guv". Because now, it would be.
Again, I think everyone wins here in the end, except the real scumbags.