Reply to post: Re: Hey Instart

Revealed: The naughty tricks used by web ads to bypass blockers

Doctor Syntax Silver badge

Re: Hey Instart

"If someone has gone to the trouble of blocking ads and they find a way to get round it, then they are likely to be pissing people off and losing all goodwill, so there is not really any benefit to doing it surely?"

You need to distinguish between the advertisers, those with products or services they want to sell and the advertising industry that delivers advertising to potential customers.

The latter want to push the adverts at you regardless of whether or not it injures the reputation of their clients because they're not selling their clients' products, they're selling their own which is advertising. For them it's profitable to get round ad-blockers. For their mugs clients it's money spent on alienating existing and potential customers but don't expect the advertising industry to tell them that.

John Wanamaker, one of the pioneers of marketing is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. Presumably he'd have welcomed ad-blockers because they'd have instantly cut out a lot of his wasted - and very likely counter-productive - spending.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Biting the hand that feeds IT © 1998–2019