Re: Hey Instart
I agree 100% - especially regarding auto-playing videos. The other part I'd add is that I do not want ads that significantly harm my viewing of the underlying content. I've seen some sites that load and scroll very quickly and simply with ad-blocking enabled, but which run awfully when I turn it off and allow the ads (pages taking 5-10 seconds to load, content jumping around as ads appear mid-article, sluggish and jerky scrolling due to masses of Javascript, etc). If you're making your site perform like crap with ads, then you're doing it wrong and are just inviting people to block them.
And to note, sites that use sensible and reasonable ads (such as GHacks), I do disable my ad blocker for these.