Re: Paying for content
I think actually it's not even about the price so much as the convenience of paying. If I read an assortment of articles on El Reg., if I occasionally follow a link to the Guardian and read an article or two there - I just do those things. Would I "subscribe" or sign up my credit card to these sites? Unlikely.
HOWEVER, what I would happily do is plonk a tenner into a central fund periodically and let sites get half a pence per story or whathaveyou. The only key requirement would be that central fund be something separate from advertising companies that would lust over it for the browsing history information.
For me it's not unwillingness to pay, it's unwillingness to fill out and hand over credit card information for every one of a thousand websites I might randomly visit.