Sky also have the IRN contract at the moment and supply the vast majority of commercial radio stations in the UK with news bulletins and audio clips for DIY bulletins. A lot of people who I've spoken to don't know or aren't aware of this despite the end of provided bulletins saying from the Sky News Centre. Therefore* it would be possible for someone to listen to and watch Sky News and read a Murdoch paper and be unaware that all of it is Murdoch controlled.
*assuming this deal goes through which I hope it doesn't.