Advertisers want to pay for ads on OTT boxes
Because you can't skip the ads, like everyone with a DVR does these days for traditional TV. You can't block the ads, like everyone with half a brain does with adblockers on desktop/laptop/smartphone.
Color me unsurprised that advertisers prefer buying ads on the side of the billboard that faces the road, instead of the other side that faces a vacant warehouse.
Biting the hand that feeds IT
