Re: What would a fair headline be?
I saw the Priv when Andrew Orlowski was messing around with it, sorry, "reviewing" (only joking - the only way to review these things is indeed to use them for a while and mess around with it).
The Priv was the first phone I have seen with a truly usable blend of full screen and slide out keyboard* - if that design could make it into a standard Android phone I'd buy it, even thought I normally use an iPhone.
* It's IMHO not the best keyboard I've had my hands on, though, that honour goes to the two-sided keys of the Sony Ericsson P1i which did a full alphabet with only 20 keys, and about zero chance of mistyping.