Could not the modern media be seen as "bullhorning" too? Some do see it that way. Basically the media outlets are "shouters" who have been given special dispensation by society. That was okay when they actually had to shout (town crier days), but ever since that devil-inspired movable type came along it's been harder and harder to get a word in edgewise against them. Thus my call for Media Neutrality, to claw back some of that capability for the masses. The Internet made a good start, now let's finish off those noisy dinosaurs!