Take it off the rip off monthly charges you been billing me for substandard 3rd world ADSL service for the past 10 or more years?
Think something was missed with this privatisation lark. The idea was to create independent companies that INVESTED in infrastructure and services not went cap in hand to customer every time they wanted to do upgrades that make it a viable business. Most of the copper infrastructure was handed to BT then openreach free of charge at privatisation, what have we been paying line rental year on year for if you have not updated and modernised this infrastructure?
There is a very simple solution to this problem, its "Kick up the bum time!" the government caps the maximum monthly rate for copper lines on a decreasing scale over 10 years to £1 a month token payment for "historical infrastructure". You want to bill silly money a month then you have to update infrastructure to fibre, quicker you do it, quicker you get money from the fibre lines.
That way you might have infrastructure that is capable of delivering the football and other sports rights you seem to have a magic money tree to fund.