Re: more needed than ever
"... when the googlopoly becomes apparent even to the meanest intelligence..."
That will be never. Even quite considerable intelligences are routinely fooled by marketing on a daily basis. There's also what Larry Ellison said in 2008:
"The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?"
Firefox has become too old, too familiar, and frankly too reliable. Chrome seems new and (pardon me) shiny to millions who have no way of knowing better.