> "Oh and by the way they do exclude areas when asked."
Okay, say they do. What then happens when cities and even whole states start demanding Pokemon Go not use their areas of authority for these games? If that becomes the norm it will pretty much kill the game.
So their promise to exclude is predicated on the assumption that few will avail themselves of this option. Should too many do so (or should it appear likely to happen) then the new games companies will be forced to declare that such blanket exclusion requests will no longer be honoured.