Re: Hype
Chess, Go, Poker.
Fools and their money are soon parted, especially if they are playing online or buying online services off of the back of the Hype, Promotion or Fake competitions where the odds and the code are stacked (if not rigged) in the server owner's favour, or if other 'players' are owned or controlled by the remote server.
Abbott and Costello figured out and exposed fake over-the-wire Bookie services 70 years ago.