On Another Note
I'm not going to get involved in a 'my language is better than your language' discussion; I've got the battle scars from too many of those already.
What did strike me as a bit strange was characterising a professional institute with a royal charter as "a technical advocacy organization". I wonder if that doesn't sell them a little short. Mad Bob the technology yogi is a technical advocacy organisation, albeit not for any technology that exists, and I'm not sure that's really comparable.