"When I was with IBM I went through all the extensive mandatory training for Watson plus a bunch of extra material because it sounded interesting. Then I went to explain it to a customer, and we ended up talking about motorbikes for an hour."
If you were able to use motorbikes and the associated industry for examples of where Watson might be applicable, what's wrong with that? My business studies course used the British motorbike industry as a Horrible Example of How Not to Do It.
(Including examples of how not to motivate engineers, like paying a bonus for winning the TT, which is a cost, and not for something like reduction in warranty expense. Which is partly what did for Norton.)