Re: This is a good thing
(washing powder, fabric conditioner etc.) that was targeted at the increasing numbers of men - this involved both packaging changes and in the case of fabric conditioner - fragrance changes...
So I can look forward to 'new car smell' for fabric softener* then?
* Not that I ever buy fabric softener - my brother asked for some when he was visiting once and I asked him if he was a poof (yeah, it was a joke) - I'm single and just too cheap and minimalist to bother...
I'm not sure this type of offensive on maybe offensive stereotypes/archetypes is really helpful - we'll probably end up with even more dull corporate PC ads than we already have - the main issue is that advert makers are a tired and worn out lot of worn-path treading hacks that really couldn't be creative even if you put them on a high dosage of hallucinogens.
Better to apply strict entertainment standards to ads - if it's not creative enough - ban it...
Biting the hand that feeds IT
